by Charlotte Westlake
Dec 22, 2022
Increasing the digital footprint of your brand and products is key to capturing the interest of prospective buyers.
That being said, uploading your products and relying on organic searches alone may not yield the results your business needs, especially in the competitive eCommerce market. This is where Amazon Ads come into play.
Amazon PPC is pay-per-click advertising that is used to reach a wider audience, boost online sales, increase brand awareness and drive website visits. If you’re new to the world of Amazon Ads, check out our blog post ‘What is Amazon Advertising? The Basics You Need to Know’ to get started.
Peaky Digital’s top benefits of Amazon Ads
The team at Peaky have put together our top reasons as to why we love Amazon Ads for our clients.
1. High purchase intent
Whether it’s shopping for household essentials, a new bestselling novel or a last-minute birthday gift, customers turn to Amazon for a multitude of different products.
A huge advantage of the platform is that customers already know exactly what they’re looking for when they visit the site. Recent studies show that conversion rates are stronger on both organic and advertising placements on Amazon when compared to both Google and Facebook.
This is also reflected in search intent. Amazon is beginning to outperform Google in this area, with 55% of internet users turning directly to Amazon to find the products they need.
2. Reach a wider audience
Amazon is a truly global eCommerce platform. Sellers can target active customer accounts on an international scale, increasing their reach and improving their brand awareness.
Following the platform’s high growth in recent years, more people from every demographic are utilising Amazon on a frequent basis. There are currently over 300 million Amazon accounts across the world and counting!
3. Target shoppers with highly-relevant search terms
The ability to target specific long-tail keywords is an excellent benefit of Amazon Ads. Often users will turn to Google to answer questions and make broader searches, whereas users searching Amazon tend to be a lot more specific in their queries.
For example, customers might use Google to search “women’s blouse” but there is no guarantee that the customer wishes to buy as there is less purchase intent behind this search term. Amazon searches, however, are more likely to be specific to match the search intent, such as a customer may search “white and black women’s blouse size 12”.
Using keywords allows you to tailor which customer searches your ads are eligible to show against. Making your ads highly targeted to specific search terms.
4. Pay-per-click, not impressions
Echoing Google’s advertising model, Amazon also runs on a pay-per-click basis. This means that getting eyes on your products won’t cost you a penny until a shopper clicks on your ad.
The pay-per-click system offers the most control over budgets and bid strategies, allowing you to closely monitor your spending. Increased budget control paired with the high conversion rates seen with Amazon PPC means that you can boost your campaign performance quickly and easily.
5. People trust Amazon
Amazon is extremely intelligent when it comes to ease of use. The platform is set up as a search engine and an online retailer in one place, meaning users don’t have to spend time visiting individual websites to find what they need.
Amazon’s reputation for giving users everything they need fast means that users know and trust Amazon as a place to both discover and purchase. Browsing, shopping and buying are streamlined processes which is a huge advantage for potential customers.
Get started with Amazon Ads today
Need help from an Amazon PPC agency? Peaky Digital’s PPC experts can help you navigate the pay-per-click world and hit the ground running with Amazon Ads. We offer flexible campaign management tailored to your business needs and goals. Get in touch with us for more info!
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