by Adam Budd
Feb 22, 2022
With 2022 in full swing, you might be wondering what eCommerce trends you can expect to see in the coming year. Keep reading for a breakdown of four great eCommerce opportunities with increasing popularity.
The rising popularity of Tiktok is set to make it one of the most used social media apps in the world and with that, it presents a whole new range of great eCommerce marketing opportunities. With an average of 1 billion monthly users with over 2 billion downloads, it’s a shock that only 50% of top brands have a presence on TikTok. With users wanting more of a personalised marketing experience, TikTok is a great way of achieving this. It uses its smart algorithms to detect what the user is interested in and will show the right clips accordingly.
At Peaky Digital, we’re making sure to get in on the action by leveraging both organic and paid advertising campaigns that have a strong tone of voice with content that appeals to the targeted TikTok audience. Now is the perfect time to get ahead of the pack with data-driven TikTok campaigns.
Applying personalisation to your marketing is a great way to boost results in 2022. Almost 90% of consumers say that they are influenced by personalisation and 90% of marketers say that eCommerce personalisation has increased revenues.
Whether it be through email marketing or using data to make a more personalised experience on your website, personalisation is both helpful for the user and more likely to produce a conversion. Examples include showing recommended products based on the user’s purchase history or shopping habits, directing the user to the right page based on their location and constructing personalised bestseller lists. Consumers want to be understood and shown what they are actually interested in!
M-commerce, also known as mobile commerce, is the act of buying goods on a mobile device through a variety of platforms: web browsers, shopping apps, and social media channels. It is a channel that has grown significantly year on year and shows no sign of slowing down.
Not only are more people accessing the internet via a mobile device than ever before, but they are also doing so with an eCommerce intent. With this in mind, it is essential to ensure that your website is fully optimised and functions excellently through a mobile phone and the like.
It is also vital to explore all other m-commerce options in 2022. For example, using an online or app-based loyalty card to drive people to your brick and mortar store or creating an amazon business account to broaden your reach.
Diverse Payment Options
Often over-thought but growing in importance, payment options allow the shopper to choose their preferred method and in turn build trust. A variety of payment options also reduces the likelihood of cart abandonment and boosts the average order value. Introducing a variety of popular and flexible payment options is a simple yet effective way of increasing sales and will be important for all eCommerce brands in 2022.
Intrigued to know more about e-commerce marketing?
For more handy eCommerce tips, be sure to check out these articles on our blog:
- Everything You Need to Know About 2021’s eCommerce Trends
- Super Power Your E-commerce Email Marketing With These 8 Tips
- 5 Quick Optimisations To Boost Your E-commerce Sales
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