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by Natalie Temple
Mar 19, 2020
As Covid-19 impacts the UK’s economy, it’s almost impossible for your business not to have seen a change in consumer behaviour. With many organisations following the government guidelines regarding working from home, businesses will have seen a significant change in their operating model – and many will be in the middle of a huge shift in workplace culture.
There may be a strong temptation to dial down your marketing and training during this time – but take a moment to think first. Don’t panic. If you pull all marketing, your business will lose the valuable momentum it’s been building and, in three months time when you’re ready to push your campaigns aggressively again, you won’t be in such a strong competitive position.
But, with an undeniable dip affect on volume, footfall and more for some industries, how can you best utilise this quiet period for long-term success?
Online Digital Marketing Training is an invaluable tool at this point in time. Upskilling your staff in a time when you may see a quieter period of working is the perfect way to future-proof your business, streamline your long-term marketing and achieve online success. There are a number of benefits of online digital training including:
So which training course are most valuable for your business at this point in time? Digital training courses can cover a range of channels, including:
Digital Strategy – evaluate all of the channels your business uses, spot opportunities for visibility on additional channels and ensure that your strategy is realigned to your current business focuses.
Analytics – Understand your audience’s changing behaviours, make data-led decisions and gain real insight into your website audience.
PPC – Drive immediate traffic to your site with Adwords.
Organic Social Media – Communicate vital business-decisions to your audience in a positive way, build a loyal and engaged community and create great content that your audience can identify with.
Paid Social Media – With more users spending time interacting with technology, find your audience on Social Media.
SEO – As a ‘slow burner’, SEO is an important channel to have working consistently in the background to build momentum. Boost your rankings on Google and increase your inbound traffic from search engines.
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