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Google Tag Manager is an increasingly popular tool for implementing code on your website. As a free platform, it’s an easy-use valuable feature that can help website owners in performance. But what exactly is it, and why should you use it? Find out below:
Google Tag Manager, also known as GTM, is a completely free platform that allows website owner’s to implement code snippets easily on their website or app. This creates valuable opportunities for tracking data. Essentially tag manager provides a ‘container’ through which you can easily upload your code snippets with little or no technical expertise.
For many users, the difference between Tag Manager and Analytics can be confusing at first. Tag Manager works alongside Analytics – with Tag Manager acting as a container, you can implement your Analytics code easily on your website or chosen landing pages and then the data from that code is used by Google Analytics to track various metrics including conversions and engagement from users.
For many website owners who already have code implemented on their site, Tag Manager may not seem like a necessary tool. There are however, some key advantages of using the platform including:
Yes – with another free Google tool! Google Tag Assistant is a chrome extension that reads the tags on a website and analyses if the implementation of these is correct. Find out more about Tag Assistant, here.
GTM installation is as simple as setting up your account, adding your GTM container code to each page on your site and verifying! Get started today with ease.
Do you need help installing Google Tag Manager on your website? Or want our experts to look at your website tracking and analysis? Our team can help you with a variety of support and consultation services aimed at increasing site performance. Get in touch today to find out more.
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