Why Bing is a Valuable Paid Media Platform

When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which is Bing.

3 Reasons to Choose Bing as a Paid Media Platform

• Bing Adverts Have Less Competition – Though there are a fair few search engines out there, a lot of businesses choose to focus on Google. This means that Google AdWords is highly competitive for a lot of keywords, something that you won’t find with Bing Ads. With fewer businesses using the same keywords, there’s a lot less competition and a higher chance of your advert being seen first.

• Bing Adverts Have a Lower PPC Cost – If your digital marketing budget is somewhat limited, Bing is a paid media platform that’s well worth considering. As the majority of businesses use Google AdWords, the ‘pay per click’ of advertising on Bing is a lot lower. This means that you are likely to get a lot more clicks for your money, which means more traffic being directed to your website and the potential for more sales all without spending a fortune.

• Bing Has Fantastic Targeting Options – One of the great things about Bing Ads is that you have a great deal of freedom in regards to who you target. Rather than simply being able to target specific ages and locations, you can target a lot more. This includes a range of device targeting options. With Bing Ads, is very easy to make sure that a specific type of user is seeing your advertisement, regardless of who that may be. Though other paid media platforms do have similar targeting options, Bing is known for having more than most. You can relax knowing that your digital marketing budget is being spent on clicks that count. 

Advertising on paid media platforms such as Bing is something that everyone can do, whether you are a small startup or a large and established brand. Though it’s a form of digital marketing that everyone can use, real success does require a certain level of skill and a lot of experience. This is why a lot of businesses choose to enlist the help of digital marketing experts. At Peaky Digital, we offer a wide range of Pay Per Click marketing services and this includes Bing Ads. To find out more, get in touch with the Peaky Digital team.