Back To All News

The Importance of Local SEO

by Jamie MacKenzie

Sep 10, 2018

Social Media Agency

You may have heard of SEO, but have you heard of local SEO? Local SEO is often forgotten about, with a lot of businesses assuming that targeting a larger area is better for leads and sales. However, this isn’t the case and targeting the local area is just as important. Local SEO is a key part of building an impressive online presence.

 Why is Local SEO Important?

  • It Creates a Web Presence in Your Local Area – As a local business, it’s important to have a web presence in your local area. A lot of customers will purposely seek out businesses that are located nearby, so it’s important that information about your products and services can be found online.
  • It’s Easier to Rank Highly in Search Engine Results – It’s difficult to rank highly in search engine results when you’re focusing on a large area, such as the entire country, as there’s so much competition. However, this isn’t the case with local SEO. When you focus on a smaller location, there is less competition from other people using the same keywords. This means that it is easier to rank well for a lot of your chosen keywords. Plus, you have the benefit of being able to use local keywords such as the town or city where you are based.
  • It Works Well to Boost Leads and Sales – Local SEO is really good for boosting leads and sales. A lot of potential customers will choose a business based on where that business is specifically located, realising that it’s easy to visit a local business at a moment’s notice. This can lead to a lot of local people getting in touch to enquire about what you’re offering, simply because the know that you are nearby.


Local SEO at Peaky Digital

Though a lot of businesses immediately focus on trying to achieve SEO success on a national level, at Peaky Digital we believe that local SEO is a key place to begin. Whether you’re looking to boost your existing SEO efforts or you’re hoping to start local SEO work for the first time, we’re here to help. With a great deal of experience in helping businesses to achieve local SEO success, we’re able to create a strategy that will work for you. To find out more about local SEO, get in touch. Contact Peaky Digital today via the online contact form.

Ready to unleash your brand's capabilities in 2023?

Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.

  • To find out more, please visit our privacy page.

  • This field is for validation purposes and should be left unchanged.

Related News Articles