How to Build an Effective Content Marketing Strategy | Peaky Digital

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How to Build an Effective Content Marketing Strategy

by Natalie Crouch

Sep 6, 2018

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Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts. Along with social media marketing and SEO, content marketing helps a business to achieve success online. However, it isn’t simply a case of writing a blog here and there, and hoping for the best. Effective content marketing requires hard work, expert understanding and a detailed strategy to be put into place. Thankfully, when a content marketing strategy works well it can make a huge difference to your online presence.

Create a Successful Content Marketing Strategy

  • Set Out Your Goals and Purpose – Before you begin to build an effective content marketing strategy, you should set out some goals. Also, think about why you are using content marketing. By doing so, you’ll be able to build a strategy with this in mind.
  • Determine Your Target Audience – The way that you write should be chosen with your target audience in mind. Whereas a formal approach works well for some audiences, a more colloquial and lighthearted way of writing works best for others. A content marketing strategy should use content with an appropriate style, tone and voice.
  • Conduct Keyword Research – If you are using content as a way to boost SEO, it’s vital to do some keyword research. Take the time to find out what keywords work well for your industry, as well as those that are trending in the local area.
  • Come Up With a List of Content Topics – It’s also beneficial for your content marketing strategy to have a list of content topics. Not only does this save time when it comes to deciding what to write about, but it helps to keep your content organised and varied.
  • Enlist a Professional Content Marketing Team – Seeking the help of a professional content marketing team is a great way to ensure that your content marketing strategy will be successful. By knowing what works and what doesn’t, a content marketing team will be able to create a bespoke strategy with your business in mind.


At Peaky Digital, we are on hand to help with your content marketing strategy. Developing an effective content marketing strategy isn’t easy, especially if you are new to content marketing. Luckily, this is where we come in. We’re able to build you a content marketing strategy that will really work. To find out more about content marketing, get in touch with Peaky Digital.

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