As well as providing you with the best small business SEO tips we are also going to share the best SEO tools for your small business. Each of these SEO tools will give you the armoury to improve the SEO of your small business website.
1. Google Analytics
Google is the leader of search. In fact, Google offers several different SEO tools in itself for small businesses to use in order to help them on their road to success. One in particular is Google Analytics.
Google analytics is a free website analytics tool, which is very powerful when it comes to search engine optimization. Once the tool has been set up properly on your website, it will allow you to collect analytic data from your site. You’ll be able to write reports with the provided analytic data, including the percentage of users and visitors on your site, as well as the bounce rate. Google Analytics will enable you to makes reports on which marketing tactics drive the most leads and sales conversions, which drive the most traffic, what keywords users are using within their search, how visitors use your site, and so much more.
Ahrefs is another great SEO tool which isn’t free. It is the newest entry into the link research tool space and SEO analysis. The tool has a lot to offer, including its site explorer, content explorer, keywords explorer, dashboard and alerts.
Ahrefs not only gives you new ideas for link-building and content analysis, but also allows you to track new, lost or broken backlinks to your site, as well as keep a good eye out for the actions of your competitors.
The site explorer, which Ahrefs offers, allows you to search for recent top content, and identify which content receives the most engagement, particularly on social platforms. Keyword research can also be performed through Ahrefs, providing the keywords which a website currently ranks for, and what keywords it could potentially rank for.
3. SEMrush(Our Favourite)
The SEMRush tool is specific to finding keywords which will be profitable within your industry. SEMRush is a great tool which will show you a report of the keywords which your domain is ranking for, as well as other vital information such as: Traffic estimate, keyword position, keyword trends and several more.
Not only does it allow you to do that, but it can also be used as a way of finding analytic competitive data.
4. Screaming Frog SEO Spider Tool
Sometimes, the aspects of SEO which can help a business the most are fixing what’s broken. Screaming Frog is a website crawler tool which can quickly and easily perform audits for each of your web pages to see if they are SEO friendly. It is a free tool which limits you to a crawl limit of 500 URLs.
The tool aims to highlight what is working against your website’s SEO. This includes any broken backlinks, duplicate content or server errors. Similarly, it can also identify whether any meta descriptions or page titles are too long or short in length. All things which can help you to determine what needs to be fixed to help with your website’s SEO.
5. Moz’s Open Site Explorer
Moz’s Open Site Explorer is a Mozscape index-powered workhorse. It is another tool used for the purpose of backlinks. It enables you to research and find link-building opportunities, as well as discover the authority of each domain.
No tool is 100% accurate, therefore it is always recommended to try out multiple different tools to get the most reliable results.
Be sure to consider these simple, yet useful SEO tools for your small business, because not only will they make SEO a lot easier for you to conduct for your website, but they will also help you to see a huge difference in website traffic and overall success. Small business SEO can be done well if you have the best tools at your dispense.
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