by Natalie Crouch | Sep 29, 2018 | Digital Marketing, Digital Marketing Tools, SEO
If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and... 
by Natalie Crouch | Sep 24, 2018 | Digital Marketing, Digital Strategy, SEO
If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a... 
by Natalie Crouch | Sep 19, 2018 | Digital Marketing, Social Media
It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow... 
by Natalie Crouch | Sep 14, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy
Though it isn’t always easy to understand conversions, attribution models are there to help. An attribution model can help you to see where credit should be given for a conversion, as well as helping you to understand where a conversion originally came from. This is... 
by Natalie Crouch | Sep 10, 2018 | Digital Marketing, SEO
You may have heard of SEO, but have you heard of local SEO? Local SEO is often forgotten about, with a lot of businesses assuming that targeting a larger area is better for leads and sales. However, this isn’t the case and targeting the local area is just as...