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How Can Startups Benefit From Email Marketing?

by Natalie Temple

May 17, 2018,

Web Development

If you’re a brand new startup, you may be wondering how to get started with digital marketing. There are a number of different types of digital marketing, but email marketing often works best. This is because you can let people know who you are and what you do, all at once. At Peaky Digital, we have experience in email marketing for startups. Here are some of the top benefits:

The Benefits of Email Marketing for Startups

There are a number of benefits that come with using email marketing, especially for startups. Compared to more traditional methods of marketing, email marketing provides a great return on investment. Not only does this increase the chances of you using your marketing budget in a useful way, but it also makes good use of the small budgets that startups often have. After all, as a startup, the chances of you having a large marketing budget to spare are slim. The benefits of email marketing include:

  • Email Marketing is Simple – One of the top benefits of email marketing is that it is simple; it can be sent to a large number of people in a relatively simple way. With the push of a button and a little help from a digital marketing agency, a number of people can be reached at one time. There’s no need to hand out leaflets or market to individuals, as you’re able to market to a lot of people simultaneously.


  • Email Marketing is Trackable – Regardless of how many people you send the email marketing campaign to, it is completely trackable. This means you are able to see who opened it, who clicked on the links and who didn’t see the email. From this, you can analyse the email marketing campaigns success.


  • Email Marketing is Engaging – There’s no need for email marketing to be boring, as it can be interactive and brightly coloured; it can even include images, videos and graphics. These are all a good way of engaging the recipient and grabbing their attention, which can otherwise be difficult. As with all types of marketing, being engaging increases the chances of someone remembering who you are and what you do.


Email Marketing at Peaky Digital

As a digital marketing agency, we’re able to provide assistance and advice with email marketing campaigns. Regardless of the type of email marketing campaign you’re looking to run or the size, we can ensure you get results. To find out more about email marketing with Peaky Digital, get in touch. Contact us today on 01872 302371, 0115 9775461 or online.

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