by Natalie Crouch | Apr 30, 2018 | Digital Marketing, Digital Strategy, PPC, Strategy
Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order to generate traffic to your website.In fact, it’s one of the most commonly used methods of advertising online. What is PPC? Essentially, PPC is a way of buying visits to your site... 
by Natalie Crouch | Apr 25, 2018 | Digital Marketing, Social Media
In a surprise move last week, pub giants JD Wetherspoons announced they’d be shutting down their social media in all 900 chains and their head office, with immediate effect. JD Wetherspoon’s chairman, Tim Martin, cited the nation’s growing obsession with social media... 
by Natalie Crouch | Apr 23, 2018 | Blogs, Digital Marketing, Digital Strategy, SEO
The Importance of Backlinks and Anchor Text We all know the important role link building plays in SEO, the more links with anchor text the better right? Well, yes and no. There is a lot of confusion regarding the importance Google places on anchor text within... 
by Natalie Crouch | Apr 19, 2018 | Blogs, Digital Marketing
Digital Marketing for Start Up Businesses Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses. As a result,... 
by Natalie Crouch | Apr 16, 2018 | Blogs, Content Marketing, Digital Marketing, SEO
Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and...