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by Natalie Temple
Feb 27, 2018gdpr
‘GDPR’ is the latest buzzword in the digital industry – and not necessarily for any of the right reasons. Find out more about the acronym, and what it means for your online (and physical) business practices.
It’s been over a year since the digital marketing industry really started talking about the impact the new General Data Protection Regulation will have on companies and now, with the May 2018 deadline looming, it’s time to start heeding their warnings. GDPR is going to affect many online ‘best practices’ – including digital marketing campaigns; which means you need to ensure you’re reviewing a lot of your current and future activity.
General Data Protection Regulations are designed to hold companies accountable for the way in which they hold and manager peoples personal data.
It is estimated that every person has a data connection with around 100m companies, meaning people can quickly become overwhelmed with the all information that various organisations throw at them. GDPR places restrictions on this.
Advertisers – expect to be greatly affected by these changes. A lot of current marketing practices go against peoples ‘right to be forgotten’, which means big changes need to be made. And if not there could be strict consequences, with huge fines at stake.
Not only will the ICO, the Information Commissioners Office who are responsible for GDPR, be monitoring companies’ practices, but the general public will also be encouraged to notify them of any bad practice. GDPR will be running their own marketing campaign, titled ‘Your Data Matters’, designed to remind the public of the new laws, meaning advertisers will need to be even more prepared.
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