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by Natalie Crouch
Aug 7, 2017Facebook, facebook advertising, facebook for business, Social Media, social media advertising
A few interesting Facebook facts to get you started:
Through Facebook advertising, you can raise awareness; drive demand, boost sales and loads more through the different styles of campaigns they have to offer.
Unless you have an immense budget, you won’t be able to target all 1.49 billion active users, but there are multiple ways you can target down to the audience you really want to be reaching.
You can simply start-up by going to www.business.facebook.com and following their step-by-step process to get your advertising account up and running.
Once you’ve done this, you can add multiple people, designate them roles, add payment details and more.
Having a business manager account allows you to view more detailed analytics, and run more advanced and targeted adverts than standard boosted posts. Therefore, we strongly recommend you get one set-up for your business.
When it comes to any type of advertising, it’s important to know whom you want to be targeting. If you’ve already got a large following on your business page, then you can, first of all, try out advertising directly to your followers or creating a look-a-like audience, where Facebook will try to find accounts that have similar interests and habits to those who already follow you.
If you’re building a followership from scratch, then you can set up to the audience you would like to reach from options including, location, age, gender, interests, job titles, income and more. You can even target those who are followers of your competitors.
There’s also the option to upload CSV files, so if you already have a really impressive email list, then you can upload this and target those who use these email addresses for their Facebook profile accounts.
When it comes to audiences and targeting, there are loads of options; you can even do ones where you target those who have previously engaged with different features on your Facebook page. The options are almost endless!
At Peaky Digital we are big believers in performance marketing and ensuring that everything we do in the digital world is measurable. This can be done in a number of ways from Google Tag Manager, Analytics UTM codes and placing the Facebook pixel directly onto your website.
What is your objective? Facebook gives you a variety of options for this
Facebook has 10 types of campaign options, and they are regularly creating new options. Here’s just a breakdown of the current options.
You can find more detailed descriptions of these types of adverts and image dimensions here.
If you need any help identifying which targeting objective would be best for you, please do not hesitate to get in touch with us!
Tip 1: Always add 3+ creative to any one ad set
Tip 2: Pause an ads that’s less than 4 in frequency
Tip 3: Experiment with changing optimisation to daily unique reach
The adverts within these campaigns can be styled in a variety of ways. Some campaigns will only allow you to have still images, but some allow you to run carousel or canvas styles.
There are a number of tools you can use to help you create as well as monitor your Facebook advertising success – we’ve listed a few of our favourites below:
When it comes to budgeting, there’s no real right or wrong. Obviously the higher your budget, the higher your potential reach is. It is important to note there is a minimum budget of £100 when it comes to advertising on Business Manager.
Within a campaign, you’re able to split budgets up on different audiences. You may want to target one audience more than the other, or perhaps you’re testing out a new audience and don’t want to initially risk a high budget.
At Peaky Digital, we can help design, build, run and optimise Facebook campaigns. Get in touch with us for a free consultation or for a custom proposal.
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