by Natalie Crouch | Feb 27, 2017 | Content Marketing, Digital Marketing
What is content marketing? Content marketing is about creating rich and engaging content for your consumers, from blogs to whitepapers, videos to website content. This content should add value to your existing audience and bring new visitors to your website. The most... 
by Natalie Crouch | Feb 23, 2017 | Digital Marketing, Google Shopping, PPC, Strategy
Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has been around for about fourteen years. This allows advertisers to bid for ads to be shown on the search results page, showing the price, image and company,... 
by Natalie Crouch | Feb 20, 2017 | Uncategorized
Youtube’s 30 second ads If as a consumer, you used to get annoyed with your viewing being installed, it’s good news for you. However, for some advertisers, this is not the news they were hoping to hear. The new update will push marketeers into providing... 
by Natalie Crouch | Feb 17, 2017 | Uncategorized
Why you should be using guest blogging as a tool? Guest blogging is a form of outreach where you create content for another website. One question a lot of people ask is, ‘why should I spend time writing for another website and how will I benefit from... 
by Natalie Crouch | Feb 13, 2017 | Digital Marketing, Digital Strategy
Our Favourite 2017 Valentine’s Campaigns It’s almost Valentine’s Day, so what better way for companies (especially retailers) to capitalise on sales? With love in the air, it’s clear that there is intent to buy from consumers, as they shop the...