

Tactics to Help You Excel with Google’s Responsive Search Ads
May 26, 2022
From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…
by Natalie Crouch
Dec 12, 2016Google Algorithms, Google Panda
The algorithm Google uses to rank websites changes on a regular basis as they refine previous ranking factors and introduce new ones. What started out as a simple algorithm that focused mainly on how many backlinks a website had, has now evolved to consider over 200 separate ranking factors. It has evolved in such a way as Google try to further improve the relevance of search results, as well as combating any websites they think may be abusing the current algorithms.
Google Panda is an algorithm designed to evaluate the content on your website, in order to assess the “quality” of your pages. It looks at three key things:
Previously, the Google Panda algorithm was separate to the whole thing, and was ran at seemingly random intervals to crawl all indexed sites. Lots of websites received penalties for one of the three reasons above, which are really hard to come back from. Now though, Panda is part of the main algorithm, meaning websites are assessed much more frequently. This also means you need to be more careful about the content you upload to your website.
However, it’s surprisingly easy to meet the requirements of Google Panda. Those who were penalised by the initial launch just didn’t have very good quality content on their site. If you want to avoid a Panda penalty, just ask yourself these simple questions before uploading any content:
If the answer to any of these questions is “yes”, you run the risk of being penalised. All content should be genuinely useful for your users, not designed to target keywords. The rankings will begin to follow once you start uploading good quality content.
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