Why should you use Digital PR in your Marketing Strategy?

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Why should I use Digital PR for my business?

by Natalie Crouch

Nov 14, 2016, , ,

digital marketing agency nottingham

Digital PR is one of the most talked-about aspects of digital marketing. Part of what makes it such an exciting practice is how it can be tailored for every business to achieve the best results.

Boosting your business’s online visibility should be a high-priority endeavour, as the benefits of getting it right are potentially huge. Building relationships, enhancing your brand’s reputation and, of course, enjoying an increased ROI are some of the key reasons your business should be deploying a Digital PR strategy. But how does it work?

What is Digital PR?

For starters, let’s establish a working definition. 

Digital PR is a cross-channel approach to boosting your brand’s online visibility. It relies on reaching out to relevant publications, influencers and audiences with a favourable take on what makes you stand out. In turn, this generates those all-important backlinks to your website, which signal to Google that your brand carries authority online.

It can be a time-consuming process, but the advantages it gains for your digital marketing efforts are huge – especially when you partner with an experienced digital marketing agency. Read on to find out more about the benefits of successful Digital PR… 

Tablet displaying social media icons

3 Reasons Why Digital PR is Important

 

 

1. Effective Digital PR can Have a Sizeable Effect on Your SEO

Many modern marketing agencies offer Digital PR as an SEO service because of how effective it is at building your website’s organic visibility.

Success in Digital PR is measured in backlinks, which are effectively online endorsements from websites other than your own that link back to a page on your site.

Linkbuilding, when done effectively, improves your domain authority – a score given to your site that indicates its relevance to its specific industry or area.

2. A Well-Executed Digital PR Strategy Establishes Your Brand Identity

Apart from the technical benefits, a Digital PR campaign that reaches a broad audience is instrumental in showcasing your brand identity and building recognition with real-life users. By outreaching to desirable audiences, you can get your brand seen by users who are most likely to convert – which is why a targeted approach led by Digital PR is so important for your digital strategy.

An influencer's smartphone displaying social media insights

3. Build Your Audience’s Trust in Your Brand

With improved reach comes the opportunity for deeper trust in your brand – and this is where the quality of your campaign comes into play. By giving users what they want to see from your brand, you open the door to an improved sentiment around your business.

This is done by telling real stories to audiences; give them a snapshot of who you are, what your brand stands for, and how you champion the people you’re affiliated with. For example, influencer marketing (via social media channels such as TikTok) is a popular way of building such trust if you’re looking to enhance the visibility of your products. This leads to the final point…

4. Converting Users into Purchasers

At the end of the day, this is what it’s all about – getting people interested and invested enough in your brand that they convert. By strategically pushing a product or service in your campaign, you open the door to improved engagement and purchase intent from the users that matter most. 

At the end of the day, digital marketing is all about having a real-world impact on your business, and a strategy-led approach that centres around driving tangible engagement can help you get there. 

Check Out These Articles for More on Digital PR:

Top Digital PR Tips on a Budget

How to Ensure Relevancy at Each Step of Your Digital PR Campaign

Top Tips for Creating Knockout Content for Your Brand

Why Newsjacking is an Essential Part of Your Digital PR Strategy

Gain Increased Digital PR Reach with a Leading Digital Marketing Agency

If you’re interested in finding out more about how Digital PR can take your online visibility to the next level, get in touch with us today – we’d love to have a chat and learn more about how we can help you soar to new heights with a successful Digital PR campaign.

Our Digital PR experts are passionate about driving results across the spectrum, from ideation to asset creation to outreach. See our case studies to discover how we’ve helped happy clients reach new peaks in the past.

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