Bing PPC Marketing

Bing PPC Marketing

A lot of people see Bing as the underdog as it simply cannot compete with Google for traffic. However, Bing’s amount of searches are significantly growing, especially as all Microsoft phones automatically default to a Bing browser. Bing has several advantages that we...
Key PPC Metrics you should be monitoring

Key PPC Metrics you should be monitoring

We consider many areas of PPC when we manage our clients campaigns. With Google expanding their PPC offering on an almost monthly basis, it’s key to have all the fundamentals in place to ensure you can continue to optimise your accounts and generate the best results...
Google Adwords: Click to Message

Google Adwords: Click to Message

The long awaited ‘click to message’ from Google Adwords has finally arrived, and we love it! According to Google, 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an...